Over 20 years of marketing research experience, including a 4 year
overseas assignment in Zurich, Switzerland.
Most recent position was Manager of Research Analytics for the
Campbell Soup Company
Held marketing research management positions in leading
organizations - namely, Merck, Perdue Farms, Mitsubishi Consumer
Electronics, CIBA Vision, and Allergan, Inc.
Years of increasing levels of responsibility in customer insights,
with deep experience in both survey/custom research and syndicated
analytics; involvement has included survey instrument design through
interpretation of data and presentation.
Founded Horizon Market Research, a full service market research
firm.
Industry Exposure
Consumer packaged goods
Foodservice
Beverages
Pharmaceuticals
Consumer Electronics
High Technology
Professional geographic experience includes research on 5
continents.
International experience in customer and consumer insights (4 year
international assignment in Switzerland); Spanish fluency (born and
raised in Latin America).
Experience in moderating has included both general and Hispanic
market consumers, having conducted hundreds of focus groups and
in-depth interviews.
Academic experience includes that of Adjunct Professor of Marketing,
Salisbury University - Graduate and Undergraduate programs.
Ron
received his Bachelor of Business Administration from San Francisco
State University and a Master of Business Administration from
Pepperdine University.
