Many times, prospective clients ask, ‘What do you do best?’ or ‘What
type of studies should we think of you for?’
These are difficult questions to answer because during the course of
our careers, we have had the opportunity to apply nearly every
type of research tool and technique; and each individual team
member has had concentrated experience
in diverse and complementary areas:
Chris Hauck – Product optimization, pricing, demand estimation,
customer satisfaction and loyalty
Chris Miller – Pricing, segmentation, demand forecasting,
marketing program/promotions evaluation, product re-development
Jill Eberle – New product development (concept development
through demand estimation), product optimization, needs and behavior/usage
assessment
Shelly Ray – Brand and advertising research, customer satisfaction
and loyalty
Tim Pascoe – Product development, segmentation,
advertising development research and tracking shopper insights
So, collectively, our team’s expertise covers a broad
range of research applications.
We believe our forte is conducting marketing research that is relevant
to the business issue at hand that yields results that can
be applied to business decision making.
