Products
While we are a custom research shop, we have designed research approaches for our clients that we use over and over again:
PEG – Price Elasticity Gauge - Price elasticity gauge combines key components of the Van Westendorp pricing model and gating to develop strong estimates of take rate at price for simple forecasts on a tight budget.
Conjoint based yellow pages rescopes - Most yellow pages companies use shopping pattern studies to determine where to place their directories. We have designed a nifty self explicated conjoint approach that can help our clients determine directory coverage areas based on consumer or advertiser preferences/needs.
POTA - Point of Truth Analysis - Our intensive qualitative components works with focus group respondents to rebuilt a recent linear experience (we developed the technique studying the auto repair process at a dealership) and has them remember their experience in great detail while making recommendations for improvement.
Customer Satisfaction Comment System - Our approach to customer satisfaction research is focused on doing the most we can with customer comments, making sure that we harvest and analyze the comments customers are making to help your business perform at its best.
For the most part, we use the tools all researchers use, we just think we are better than most at putting those tools together to get the best research outcomes.