Quantitative
Numbers, numbers everywhere… and that’s how we like it. Like any master craftsman, we are energized by huge stacks of raw material and a suite of well-honed tools. For us Lynxers few things excite us like a healthy stack of numbers and a full pot of hot coffee. We just know there’s a powerful story in there - waiting to be discovered.
We also know that strong data starts with solid, thoughtful methodologies. That’s why we pore over the details of how the information is collected before the project ever begins. We’re just sticklers that way.
- Online
- Telephone
- Central Location
- Mall Intercept
- In-Home Use Tests
Our analytical techniques, tools and analytical-abilities are second to none in the industry. Lynx’s network of hand-picked statisticians may look like a MENSA roster but in reality is a collection of professional and academic statisticians, who are “tapped” when their area of expertise is needed.
- Discrete Choice
- Conjoint
- Maximum Difference
- Segmentation
- Demand and Volumetric Forecasting
- Pricing
- Perceptual Mapping
- Understanding Relationships/Prediction (Regression, ANOVA, Correlation)