Types of Research Studies
What do surgeons, woodworkers and sculptors have in common? They rely on highly-specialized sets of tools- the perfect tool for the job can be the difference between “acceptable” and “masterpiece”. And we’re no different.
We start with a rigorous interrogation of your goals and objectives- the more we know, the better able we are to create and customize research perfect for your needs. And while many marketing research companies claim “customized” methodologies, truly customized/specialized research plans can only come from people who have expertise (not just experience) in a wide array of studies.
Here is a sampling of some of our methodology expertise, but know that your truly customized study is just a phone call/email/meeting/snowshoe outing away.
Product Development & Optimization
- Customer needs identification & assessment
- Concept evaluation and screening
- Product testing
- Pricing, demand & product optimization
Target Market Evaluations
- Market/customer segmentation
- Purchase behavior research
- Profiling studies
Marketing Development & Performance Evaluations
- Positioning studies
- Concept testing
- Direct marketing/promotion evaluations
- Brand imagery & advertising tracking
- Brand equity assessments
Product & Service Performance Evaluations
- Awareness, attitudes & usage studies
- Customer satisfaction/loyalty studies
- Market share assessment