15 years of experience in the marketing research
industry—primarily in the telecommunications, yellow
pages, energy, high-tech and sports and entertainment industries.
Well-rounded career experience by working on both the client
and supplier sides of marketing research.
Concentration of experience in new product development research,
demand estimation, product/bundle optimization and customer satisfaction/loyalty.
Began her career at M/A/R/C Research where she
gained valuable experience in study design, questionnaire development,
data collection, analysis and the communication of research results.
Voice of the Customer interviewing techniques served
as the foundation for her qualitative expertise.
Earned a BA in Marketing from Bradley University
in Peoria, IL and a Master of Marketing Research from
the University of Georgia.
