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As research managers or consultants we have:
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Built marketing research functions within large corporations from
the ground up.
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Used marketing research to convince senior executives to adopt
breakthrough ideas.
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Changed the way a large corporation conducts its business based on
research results.
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Conducted key research programs for large scale clients.
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Developed research programs that allowed GTE Directories to win the
1993 Malcolm Baldrige award.
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Researched every facet of the marketing process for both Fortune
500 companies and start up organizations, including:
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Product development, pricing and forecasting
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Brand equity and positioning research
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Customer satisfaction and value
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Media message and advertising effectiveness
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Segmentation
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Channel management, quality, efficiency and satisfaction
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