EXPERIENCE
 

 

As research managers or consultants we have:

  • Built marketing research functions within large corporations from the ground up.

  • Used marketing research to convince senior executives to adopt breakthrough ideas.

  • Changed the way a large corporation conducts its business based on research results.

  • Conducted key research programs for large scale clients.

  • Developed research programs that allowed GTE Directories to win the 1993 Malcolm Baldrige award.

  • Researched every facet of the marketing process for both Fortune 500 companies and start up organizations, including:

    • Product development, pricing and forecasting

    • Brand equity and positioning research

    • Customer satisfaction and value

    • Media message and advertising effectiveness

    • Segmentation

    • Channel management, quality, efficiency and satisfaction

  • Worked in marketing research from both the supplier and the client sides.

  • Built long standing relationships with fantastic clients and world class vendors.