Over 17 years experience in conducting research
in the telecommunications handsets and service, telephone directory,
information technologies and consulting industries.
Focus on developing research designs based on respondent purchase
decision behavior as opposed to more traditional research
approaches has allowed him to provide clients with easy to communicate
and implement recommendations.
Considerable experience in the use of choice based research
designs to meet complex client research needs.
Significant quantitative experience and comfortable style in front
of both clients and participants makes him a particularly good focus
group moderator for complex qualitative/quantitative
projects.
Before forming Lynx Research Consulting, he was employed by several
major marketing research suppliers including M/A/R/C Research and Taylor
Nelson SOFRES.
Previous to his positions with research suppliers, he served as primary
research manager for GTE Directories where he was involved
in the management and execution of all marketing research programs,
including the customer satisfaction program. At GTE Directories,
he designed many of the research programs that allowed the company
to win the Malcolm Baldrige National Quality Award. Chris
is considered an expert in customer satisfaction marketing research
due primarily to his experience at GTE Directories.
Chris received his B.A. and M.B.A. in Business Administration
from Texas Christian University in Fort Worth, Texas.
