16 year career has given him the opportunity to
work in a variety of industries including Telecommunications,
Consumer Package Goods and Durables, serving many Fortune 500 companies.
Emphasis on volumetric forecasting, product optimization,
segmentation, data reduction and model development.
Has mastery of a variety of statistical tools and techniques including conjoint
analysis, discrete choice, gating analysis, as well as many traditional
multivariate techniques like regression analysis, cluster analysis,
and factor analysis.
Started career as a Marketing Scientist for The M/A/R/C Group before
being promoted to Research Manager for M/A/R/C’s
ASSESSOR demand
forecasting department.
From there he moved to The Segmentation Company (a division
of Yankelovich) where in addition to supporting clients
advanced analytic needs he was also responsible for training
junior statisticians.
Since 2001 has provided dedicated advanced statistical services to
clients of Lynx Research.
Earned a B.S. in Marketing from the University of South Alabama and
a Master of Marketing Research from the University
of Georgia.
