13 years of experience in the marketing research industry, ranging
from advertising to publishing to packaged goods research and insights.
Began research career at M/A/R/C Research, gaining
experience in data collection and study design.
Career has spanned the client, advertising
and supplier sides of
marketing research, providing a solid foundation of insights expertise
in multiple disciplines.
Formed and led the Shopper Insights Group at Frito-Lay, advancing
the company’s consumer behavior center of excellence and point-of-purchase
knowledge base. Additionally, led the most comprehensive channel
segmentation project in the CPG industry.
Developed Frito-Lay’s advertising copy
testing and tracking
program.
Conceived of and led the first known Yellow
Pages User Segmentation project for GTE Directories.
Won the prestigious PepsiCo Chairman’s Award for groundbreaking
work in Multicultural Insights, leading to the development of a Multicultural
Marketing Team at Frito-Lay.
Earned a BBA in Marketing from the University of North Texas.
