10 years of experience
in the marketing research industry, split between supplier and client
side.
Industry experience includes: healthcare,
consumer package goods, medical device manufacturers, and information
technology.
After three years on the supplier side, joined Dr Pepper/Seven Up,
Inc. which included research responsibilities for advertising,
new product development, packaging graphics, brand positioning, concept
development, and brand health tracking studies.
Worked on Channel Insight projects at both Dr Pepper/Seven Up
and Frito-Lay, which included concept testing,
channel segmentation, managing large tracking studies, and qualitative research
on shopper behavior.
Earned a B.A. in Political Science from the University of Texas at
Austin and a Master of Science in Marketing Research from the
University of Texas at Arlington
