Lynx partners have a great deal of qualitative research experience utilizing the following methods.

• In-person focus groups

• In-person, in-depth interviewing

• Telephone In-depth interviewing

• Online discussion boards

Lynx moderators are also well-versed in a variety of qualitative interviewing techniques.

• Laddering

• Projective and personification

• Voice of the Customer

We recognize that expert moderating skills alone do not ensure a successful qualitative project.  So we also pay close attention to crucial details of recruiting and logistics.