Lynx conducts quantitative research projects that utilize a full range of data collection approaches.

• Telephone interviewing

• Online data collection

• Central location

• Phone-mail-phone

• Mall intercept

Lynx is also well-versed in various analytic techniques and we have a dedicated statistician for advanced analytics.

• Choice Modeling

• Discrete Choice

• Conjoint

• Hybrids

• Multivariate Analysis

• Understanding relationships (Regression, ANOVA, Correlation)

• Data Reduction (Factor, Cluster)

• Prediction (Regression, Discriminant, Cluster)

• Segmentation (Cluster, Discriminant)