Lynx partners have conducted a variety of research studies over the course of their careers.  Here are some of the types of studies with which we have the most experience.

Product Development & Optimization

• Customer needs identification & assessment

• Concept evaluation and screening

• Product testing

• Pricing, demand & product optimization

Target Market Evaluations

• Market/customer segmentation

• Purchase behavior research

• Profiling studies

Marketing Development & Performance Evaluations

• Positioning studies

• Concept testing

• Direct marketing/promotion evaluations

• Brand imagery & advertising tracking

• Brand equity assessments

Product & Service Performance Evaluations

• Awareness, attitudes & usage studies

• Customer satisfaction/loyalty studies

• Market share assessment