Who We Are

Tim Pascoe

Role: Partner

  • From uncovering the key searing insight from a tall stack of crosstabs, to double-timing it up a high mountain pass, or delighting in his son’s game-winning soccer performance, Tim’s passion is infused in just about everything he does. Tim’s cherishes the custom design aspect of Lynx Research Consulting, a strong believer in customization – unique business problems should not be addressed with last’ problems’ approach.
  • For more than 18 years, Tim has fine-tuned his marketing and researching skills in a variety of organizations, from advertising agencies, to hi-tech and publishing, to helping build and develop the world’s largest snack brands. Tim’s unique set of experience on the supplier, agency and client side enables him to approach business problems by seeing them through several lenses. And his experience has allowed him to hone his skills across the wide gambit of research projects, from simple, straightforward concept tests and tracking studies, to more complex forecasts and intricate choice-based simulators and models.
  • When not channeling his passion for design and results, Tim also plays hard -- he and his family enjoy all that central Texas has to offer, including live music, the outdoors and great food. Tim, his wife Laurie, daughter Allyson and son Jake live in Austin, Texas.
  • Tim received his bachelor’s degree from the University of North Texas in 1992.